Facebook is to remind all UK adults on the social network to register to vote in a message that will appear in your newsfeed on Thursday.
The idea is to use peer pressure to encourage a better turnout on May 7.
The message - created with the Electoral Commission - will flag the fact that there are just 100 days until the UK General Election and that if you want to have your say you’ll need to have registered.
It links to the Gov.uk page that makes is super-simple to register online - you'll need to have your National Insurance number to hand, though. You can also register through the Mirror's own tool.
Facebook is a good tool for promoting voter registration as it has more monthly UK visitors (35 million) than people who turned out to vote in the last General Election (29 million).
Once you've registered, Facebook will give you the option to post a "Life Event" to your page telling your friends what you've done and further encouraging awareness.
When Facebook did something similar in the 2010 US elections, more than 300,000 additional people went to the polls after seeing conversations on the social network, according to one study.
Still not convinced?
The idea is to use peer pressure to encourage a better turnout on May 7.
The message - created with the Electoral Commission - will flag the fact that there are just 100 days until the UK General Election and that if you want to have your say you’ll need to have registered.
It links to the Gov.uk page that makes is super-simple to register online - you'll need to have your National Insurance number to hand, though. You can also register through the Mirror's own tool.
Facebook is a good tool for promoting voter registration as it has more monthly UK visitors (35 million) than people who turned out to vote in the last General Election (29 million).
Once you've registered, Facebook will give you the option to post a "Life Event" to your page telling your friends what you've done and further encouraging awareness.
When Facebook did something similar in the 2010 US elections, more than 300,000 additional people went to the polls after seeing conversations on the social network, according to one study.
Still not convinced?
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